My path to design wasn't traditional, but it shaped how I work today. Growing up in agriculture, I learned that great outcomes come from understanding systems; how each element affects the whole, how timing matters, and how small interventions can yield significant results. That mindset now drives how I approach product design.

I'm a Product/UX designer and Webflow developer focused on bridging user needs with business goals through research-informed design. I thrive on transforming complex problems into experiences that feel effortless, and I’ve seen that pay off in the numbers: redesigning a mobile health app end-to-end increased user engagement 4x while reducing device returns by 25% and contributing to more than 1,500 device activations; user research and a restructured UX strategy raised onboarding completion to 95%; and rethinking e-commerce listings and building out Amazon A+ content drove 16.3% average monthly sales growth.

Storytelling is central to how I get there. The best designs don’t just function well, they communicate clearly and guide people through narratives that make complex ideas accessible.

Craft holds up under scale or it isn't craft. I've built design systems at two startups, including an 80+ component Figma library that accelerated design execution 2x and cut development time by 30%. My Webflow background means I design with implementation in mind, no hand-waving about what's possible. It's the same instinct behind a high-converting landing page I designed and built in Webflow around a linear purchase funnel optimized for paid ad traffic: a clear path in, a clear path through.

What energizes me most is collaborative work with cross-functional teams where ideas are challenged, refined, and elevated. Whether I'm working with product managers to align on strategy, engineers to ensure feasibility, or stakeholders to communicate design rationale, I bring both the vision to see the big picture and the technical execution to ship products that work. My Webflow background means I design with implementation in mind, no hand-waving about what's possible.

I'm passionate about working with organizations where design can make a genuine difference in people's lives. Whether that's through health, education, sustainability, technology, or social impact, I'm drawn to projects that prioritize meaningful outcomes over vanity metrics. If you're building something that matters and need a designer who can bridge strategy, craft, and execution, let's talk.